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About the course:
Here’s what you’ll learn in the Ca$hing In on LinkedIn ebook:
Chapter 1: An Introduction
Here I tell you how I got started on LinkedIn, how I use LinkedIn to generate high-value leads for my content marketing agency, and why I am the right person to teach you how to leverage LinkedIn.
Chapter 2: An Introduction to LinkedIn
Here, I dive into LinkedIn – why you should use the platform, what you can do on it, and what type of profile you should create.
Chapter 3: Getting Started with LinkedIn
LinkedIn offers various types of profiles. In this chapter, I’ll tell you the difference between these profiles and which one you should pick for building a personal brand. I’ll also show you how to pick an engaging and profitable niche for your LinkedIn profile.
Chapter 4: Setting Up Your LinkedIn Profile
A LinkedIn profile has tons of elements – Profile picture, headline, banner, About section, Experience section, Education, Volunteering… the list goes on. In this chapter, I’ll teach you how to set up an impressive LinkedIn profile, one that viewers will be intrigued to follow!
Chapter 5: Digging into your LinkedIn Profile
Since you’re building a personal brand, your LinkedIn profile needs to be easy to view and share, and contacting you should be convenient too. In this chapter, I’ll show you how to make small yet highly impactful tweaks in your LinkedIn settings and profile to maximise your reach, help you grow faster, and help you win your audience’s trust.
Chapter 6: Connections & Followers
Most social media platforms only have the concept of “Followers.” LinkedIn, however, has “Connections” and “Followers.” In this chapter, I’ll teach you the difference betwen these two types of audiences, how to connect strategically, and how to build relationships with your connections and followers.
Chapter 7: Content Creation on LinkedIn
The content you create and publish on LinkedIn will impact how fast you grow on LinkedIn, what sort of audience you build, and how you are able to monetise the platform. In this chapter, I’ll show you the various types of content you can post on LinkedIn, give you theme and topic ideas, and also explain the elements of a good LinkedIn post.
Chapter 8: Growing on LinkedIn
Once you have nailed down how to create content on LinkedIn, the next step is to focus on increasing the reach and engagement on your posts. In this chapter, I’ll share strategies for increasing your content’s visibility and growing your LinkedIn profile (and also cover the common mistakes that people make while trying to grow fast on LinkedIn)
Chapter 9: How to Monetise LinkedIn
With all this personal branding and audience-building you’ll be doing on LinkedIn, you’ll be able to start monetising your profile within a few months of consistent content creation. In this chapter, I’ll show you 6 LinkedIn monetisation methods, and no, you don’t need to have your own product or startup to apply them.
Chapter 10: A 30-day LinkedIn Roadmap
Finally, this 30-day LinkedIn Roadmap will give you a kickstart towards ca$hing in on LinkedIn! This will take about 45-60 minutes a day, and you can spread it out as multiple 10-15-minute commitments throughout the day.
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