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About the course:
Download Train My Traffic Person 2020 By Molly Pittman
Learn how to grow any business with Facebook ads.
Join Molly Pittman’s 4-month mentorship program to get hands-on coaching in how to become a successful media buyer.
Hi, I’m Molly!
And becoming a professional media buyer completely changed my life.
When I decided to learn digital marketing, I was a bartender in Kentucky and I didn’t even know what paid traffic was.
Today, I’ve overseen $100 million in ad spend and taught thousands of marketers how to improve their advertising and push their careers forward.
So how did I manage to succeed in a crowded industry that’s constantly evolving?
I got a mentor! Back in 2012 I started working with Ryan Deiss, who showed me the ropes and taught me how to think like a marketer. I spent thousands of hours sharpening my skills and millions of dollars running ad campaigns.
From there, I developed my 9-step traffic system and helped 4x the company on my way to becoming Vice President. (Not bad, huh?!)
But it wasn’t until I started teaching Train My Traffic Person that it finally hit me: while media buying is my craft — and I love it — teaching is my passion.
So in 2020, when Ezra Firestone asked me to be the next CEO of Smart Marketer, I jumped at the chance to make education a larger part of my life and mentor a new generation of advertisers.
Now, I want to teach you my proven traffic system so you can win as a media buyer in any industry or market.
How This Mentorship Will Help You Succeed:
Molly… That’s me! I’m one of the industry’s most sought-after media buyers and educators, and I’m honored to be your mentor for the next 16 weeks.
[NEW] Expert Coaches – To give you even more attention and guidance, we expanded our team of traffic pros. (All coaches have experience managing $1,000+ in daily ad spend!)
[NEW] Updated Curriculum – 25 sessions and over 40 hours of content, updated to reflect iOS 14 and other changes to the traffic landscape in 2021.Weekly action items to hold you accountable and help you reach your goals.
[NEW] 50 How-to Videos – Detailed implementation tutorials to help you set up, launch and manage your campaigns.
[NEW] Resource Library – More fill-in-the-blank worksheets and templates to guide you through every module (the same resources I use on a daily basis).
Q&A Sessions – Each week, get answers to your questions and expert feedback on your work to accelerate your progress.
Private Facebook Group – Get support from your peers, and reach out to our TMTP Coaches anytime you have a question.
Limited Class Size – All media buyers are different; that’s why we limit the number of students so we can give you what you need to succeed in this program.
My 9-step Traffic System
STEP 1: Setting the Strategy to make sure you know what success looks like and the pathway there
STEP 2: Crafting the Offer so customers are excited to get your product (and give you money).
STEP 3: Defining the Who & Why to connect with your prospects and speak to their pain points.
STEP 4:Ideating Campaign Assets to create engaging experiences that catch the eye of your ideal customers.
STEP 5: Creating Campaign Assets to turn your vision into a reality, and adapt your concepts to the ad platform(s) you leverage.
STEP 6:Build and Launch Your Campaign so you can TEST whether or not your assets and offer work in the real world.
STEP 7:Analyzing the Results to figure out if you’ve got a winner on your hands or if you need to go back to the laboratory and tinker.
STEP 8: Optimizing the Campaign to make sure that you can profitably scale by fixing assets, messaging and targeting.
STEP 9: Scaling the Campaign when you’ve had a successful test to turn the customer acquisition faucet on and skyrocket your business.
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