Julian Shapiro and Sahil Bloom – Audience Building (2022)

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About the course: 

Crash course with Julian Shapiro and Sahil Bloom.

An engaged audience is the ultimate form of leverage in the 2020s. Learn how the most resourceful founders and creators are gaining an advantage by building audiences.
You’ll actively work on growing a Twitter following and a high-leverage newsletter.

Topics we will cover
In 2 live, 90-minute sessions, we’ll show you how to grow a large, engaged Twitter following and newsletter audience. Within 3 months.

See Curriculum ⇒

  • How Twitter can advance your career as a founder, a creator, or an employee
  • Selecting a topic to write about—and defining your unique voice and strategy
  • Building a content engine
  • Writing for engagement (Twitter and newsletters)
  • Growing an audience on Twitter
  • Engaging your audience through a newsletter

We’ll host live sessions on June 1st and June 3rd at 9:30 AM PT. We’ll send a recording to all students, so even if you can’t make the live sessions, you’ll get access to the content.


Who this course is for ⇓

You’re a founder building an audience to launch a product to.

You’re a creator looking to earn a living through the support of your audience.

You’re an ambitious employee seeking to grow your career through influence.

♦ Meet your instructors

Julian Shapiro
Julian ran growth for Webflow and was a growth advisor for Clearbit, Heap, and Segment.

He built the Bell Curve growth agency, which served clients including Microsoft, Outschool, Tovala, Imperfect Produce, and many others.

As co-founder of Demand Curve, he oversees all marketing projects including social media and content. His personal audiences on Julian.com and Twitter.com/Julian are among the most engaged audiences in all of tech and writing.

Sahil Bloom
Sahil is a Bay Area-based investor at a generalist investment fund with over $2.5 billion in capital under management, where he focuses on investments in the consumer products and services sector. Sahil serves as an advisor to a number of startups and small businesses and is an active angel investor in early stage consumer and consumer technology companies.

In his free time, he has built a platform focused on financial education and literacy on Twitter, where he writes and releases threads aimed at demystifying the world of finance, money, business and economics.

Sahil received an M.A. in Public Policy and a B.A. in Economics and Sociology from Stanford University, where he was also a member of the Stanford Baseball Team. During his time at Stanford, Sahil helped lead the baseball team to two NCAA Super Regional appearances, was a two-time PAC-12 All-Academic Team honoree, and twice received the Bruce Cameron Memorial Award for Excellence in Academics, Athletics, and Leadership.

♦ Curriculum

  1. Why audience building matters
    You’ll internalize why audience building creates leverage. Then you’ll use audience building frameworks to set goals.
  2. Topic selection
    You’ll select a content topic that you’re qualified to publish on. And you’ll narrow your focus.
  3. Creating a content engine
    You’ll build a process to consistently generate high quality ideas to write about.
  4. Writing well
    You’ll apply a framework to identify novel ideas, and write about them in a compelling way.
  5. Twitter (Zero to one)
    Strategy and tactics to go from 0 to 1000 followers on Twitter, quickly. Students will implement a process to hit 1k followers within their first 3 months on Twitter.
  6. Twitter (Scaling)
    You’ll grow from 1k to 10k followers, plus on Twitter.
  7. Newsletters
    You’ll port Twitter followers over to an email list, and build your own email newsletter to engage your list.

If you’re considering this course and you care about audience building. Stop. There is nothing to think about. This is hands-down the best course on the internet for building audience. Julian and the Demand Curve team are the leaders in this. Invest in yourself and learn from the best. I can’t think of a better use of money if you’re serious about building internet audiences.
Greg Isenberg (@GregIsenberg)
CEO, Late Checkout

Sahil and Julian are masters at the craft of composing ideas for understanding at scale. You can learn a lot from their output, and I’m sure you’ll learn even more from their process.
Jack Butcher (@JackButcher)
Founder, Visualize Value

The great unlock of the internet is the ability to connect with billions of people through the click of a button. But it’s not actually that easy. It takes a marriage of quality content & smart growth strategies to build true audience. Sahil & Julian are the perfect 1-2 punch to give you the playbook you need to build an audience atop of the internet.
Alex Lieberman (@BusinessBarista)
Founder, Morning Brew

Want to learn how to do something? Find people who have done it well and study their process. The track records of these two speak for themselves – they’re the best of the best.
Nick Huber (@SweatyStartup)
Founder, The Sweaty Startup

Cohort-based Courses
A New Type of Online Course

Accountability and feedback
Hands-on sessions with Julian and Sahil

Active learning, not passive watching
We’ll host live, interactive Zoom sessions where you’ll actively build your audience

Learn with a cohort of peers
You’ll develop relationships with talented creators and entrepreneurs


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