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About the course:
About this workshop
Facebook is a juggernaut with over 2.27 billion monthly active users and Instagram now has over 1 billion monthly active users. In this workshop you will get insights and practical lessons from the field, you’ll learn how to make the most of the Facebook advertising ecosystem (Facebook, Instagram, Messenger, Whatsapp, Audience Network) in this fast-paced, hands on class.
We’ll focus on highly specific hacks that will help you cut through the noise and acquire new users to grow your business. From the anatomy of a high-converting ad to optimization tips to suggested resources, you’ll come out of this workshop knowing a more clever and effective way to run Facebook ads.
- Learn the anatomy of a successful Facebook + Instagram ad campaign
- Learn how to set up a placement optimized campaign across the Facebook advertising ecosystem (Facebook, Instagram, Messenger, Whatsapp, Audience Network) to reach your audience where they are spending the most time.
- Understand bidding and how to set up A/B tests.
- Explore Custom Audiences and set up several of your own in your business account.
- Learn how to optimize your ads.
- Find out how to interpret key success metrics like CPA, CTR, and CVR to drive decision-making.
- Be able to keep your house in order when tracking and reporting results.
Prereqs & Preparation
- Bring a laptop.
- Set up Facebook Business Manager and make sure you have access to an Ad Account.
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