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Training Overview
This training course features two 90-minute webinar lessons, each including presentations and up to 30 minutes of Q&A. Replays will be made available to those who can’t attend live.

Topics Covered
– Horizontal vs. vertical scaling
– Pixel optimization
– The learning phase
– Audience overlap
– Social proofing
– Bidding and budgeting
– Your pitch and funnel

What You’ll Learn
A deep and thorough understanding of the most advanced strategies for scaling to achieve long-term success and ROI. You’ll learn the following:
– Signs that you’re ready to scale
– Steps to take to begin scaling the right way
– What you need to have in place before scaling
– What type of results and expectations you should set
– Why scaling is harder and harder each day
– Types of scaling and their positive and negatives

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