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About the course:
Mastering Go to Market with Isabelle & Scott — Free download
When you invest in a proper go-to-market strategy, you avoid:
Jumping into execution mode before understanding the big picture
Thinking that because you built it, customers will come
Wasting valuable resources on doing the wrong things
Switching your strategy too often and expecting your team to catch up
In this 8-week virtual program, with weekly live calls, we’ll give you a step-by-step plan to:
Clarify and prioritize your target markets
Define your ideal customer (and the problems you solve for them!)
Build your account and prospect lists
Develop a marketing and sales plan that will land new customers
And most importantly, we’ll build a go-to-market strategy together that will help you win in the market.
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