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About the course:
I wish I had this exact Case Study when I was first starting Ecommerce because you get to look over-my-shoulder and see all the strategies I’ve used to make over 4 MILLION in sales with my stores
Grant Ambrose – E-Commerce 0-100K Case Study
This launch price is heavily discounted and only available for a limited-time only
As an initial launch, I am offering early entry into this Case Study for a select few people to test the Case Study and provide feedback and get honest testimonials for use in Marketing and to better the Case Study (if required) while I complete the remainder of the Case Study. After this, the price will increase.
In this Case Study, you are able to watch me do everything over-the-shoulder live – from finding the winning product to launching the initial ads, to optimizing our website and scaling facebook ads to gross $11,376.49 in ONE day and make over $1000 in daily profit.
I wish I had this exact Case Study when I was first starting Ecommerce because you get to look over-my-shoulder and see all the strategies I’ve used to make over 4 MILLION in sales with my stores. You see:
- How I found this winning product and why I knew it was going to be a winning product
- The only types of products I sell and why
- How to read your Facebook Ads data and optimize your store to increase your Conversion Rate and make more money from your traffic
- How to structure your Facebook Ads campaigns when testing a product
- The Facebook Ads I run to make 11K/day with the store (see the types of campaigns activeWhen I first started making sales with Ecommerce, I wondered what a Facebook Ads account looked like that was making 10K plus a day. In this case study, you get to see
- Retargeting with Facebook ads by being more strategic
- How to set up your Profit / Loss sheets and Order fulfillment sheetsMost courses focus on helping you get sales but leave out everything after the fact. I remember getting my first sales and not having any idea how to send tracking numbers, fulfill orders, or record profit / loss. Here, I show you the set up I have developed over my years of doing Ecommerce. I 100% wish I had seen something like this when I first started
- How to automate fulfillment using CSV files and move to bulk fulfillment using CSV so you can fulfill hundreds of orders in minutes
- Most Importantly: Learn from my mistakes so you save time and money. I don’t leave out anything in this Case Study
- See what it looks like when I am bulk ordering 500 units of our productSee how to pay suppliers, as well as how to manage your stock and record everything.
The aim of this Case Study is to show you what it takes behind-the-scenes to scale a store to 100K in 30 days profitably and make over $1000 a day NET PROFIT
The Case Study is split into TWO main sections which are VITAL to running a successful Ecommerce business
SECTION 1: Product Funnel Optimization
In this section, we focus on everything related to optimizing our product funnel and store design. We see trends in our Facebook Ads and then optimize our store based on that data to significantly increase our AOV, add Upsells, increase our Conversion Rate, and evolve our store over time to better sell our product and get ready to convert LOTS of Facebook traffic.
- How I found this money-making product
- How I knew this was going to be a winning product (the signs you should look for)
- How to create the BEST video creative using my exact softwares and format
- See me launch my initial ads in Facebook Ads Manager and be PROFITABLE on day 3
- See me create our Facebook business page
- See me review our Facebook Ads data and make changes to my website which boost our conversion rate
- … and MUCH, MUCH more!
SECTION 2: Facebook Ads
Here is everything Facebook Ads related. We do a review of the first 4 weeks – one video for each week and we go through the Ads we launched at each stage, why we launch each type of ad at that point in time. Here, you get to see the progression of going from first testing and validating a product through to scaling it to our Lookalike audiences and our worldwide countries (and how we do it profitably).
Then, I separate each Facebook Ads strategy into its own video lesson so you can easily index it and refer to it when you need. This includes how we scaling some campaigns to THOUSANDS with over 2 x ROAS.
- See how I scale Facebook Ads to 11K / Day
- See how I set up Retargeting for this product
- See how I find highly-profitable audiences using more obscure Lookalike Audiences
- See how I scale out worldwide and sell globally PROFITABLY
- See how I Scale Up using advanced Facebook Strategies like Bidcap, Target Cost and more bidding strategies (extremely important)
- … and MUCH, MUCH more!
BONUS SECTION!…You see how we fulfill the orders and get Tracking Numbers to our customers to reduce chargebacks and refunds.
BONUS SECTION!…You will see how we set up some emails in Klaviyo to make an easy 10% extra revenue on Automation (very valuable)
CASE STUDY WELCOME AND STRUCTURE
- Welcome to the Case Study
- Using the Case Study software
- How It Went videos: What they are in this Case Study
INTRODUCING THE STORE AND PRODUCT I SCALED TO 100K IN 30 DAYS
- How I found this winning product
- The ONLY type of products I test and sell
CREATING OUR INITIAL CREATIVES WE WILL USE TO TEST THIS PRODUCT WITH FACEBOOK ADS
- This is the BEST type of Video Ad you should be creating to sell your ecommerce product
- How to download a Video Ad from Facebook so you can edit it yourself
- The software I use to edit all my videos and highly-recommend
- Removing the captions and watermark from the competitors Facebook Video Ad
- Creating our initial Video Ad
- Creating variations of our Video Ad quickly!
- The main things to change when creating Video Variations for your initial Video Ads
LAUNCHING OUR FIRST FACEBOOK ADS FOR THIS PRODUCT
- Creating our Initial Facebook Ads on our Facebook Business Page
- Proper Campaign / Ad Set / Ad structure for testing our product
- Finding and choosing Interests for our initial Ad Sets
- The power of a PPE Campaign
- Summary of our Initial Ad creation process
STORE PROGRESS REVIEW
- Calculating our Profit / Loss for the first few days
- Choosing our Upsell products and my tips on the best types of Upsells
- Introduction to A/B Testing
- How to set up the A/B testing software I recommend
- We have a PayPal ERROR! – How to diagnose when things go wrong on our website
- How to install Hotjar for when things go wrong next time
- Pre-purchase Upsell Introduction
- Pre-purchase Upsell setup to increase our AOV
- Optimizing our Post-purchase Upsells
- How It Went: Post-purchase Upsell strategy
PLANNING OUR NEW CREATIVES FOR ADS
- Buying the products to make our own creatives for ads
CAPTURING EMAILS TO MAKE MORE MONEY
- How to make money with Lead Capture retargeting – Introduction
- OptinMonster Exit Intent Popup setup
- OptinMonster SlideIn Popup setup
- How to set up Listagram with A/B testing
- How to turn Listagram into a money-making machine on automation
OUR AD ACCOUNT GETS DISABLED
- Our Ad Account is DISABLED! Here’s what to do
- Our Cashflow Problem
- The result of our disabled Ad Account
OPTIMIZING OUR PRODUCT FUNNEL
- Creating our new store and getting ready to run ads again
- Recognising the problem with our Product Funnel
- Optimization One: Related Product
- Optimization Two: Redesigning our menu
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