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About the course:
Introducing Site Growth Plan
A proven framework to grow your site.
You’ll be able to assess your current site and what’s missing.
Then you’ll be able to prioritize what you need to do so you can do the work that will give you the best ROI for your goals.
Unit 1: You’re Stuck. Now What?
All sites will hit a point where the growth stalls. You hit a plateau.
So what do you do? The challenge of working for yourself is that you make the decisions.
- How to conduct a gap analysis so you know what to do.
- Why the future state is essential to identify.
- Why it’s so important to prioritize your tasks.
Unit 2: What To Do With Content
You know you should improve and add more content, but how should you approach it?
- How to determine if you should publish a massive amount of new content (or improve existing content).
- Why you adding more content in a specific area can lead to substantial income increases.
- How to use free data from the Google Search Console to determine what content to improve (and how to do it).
- Three ways to improve content (and they are all easy to outsource).
Unit 3: Conversion Rate Improvements
You don’t need to do conversion rate optimization — you just need to get things mostly right, most of the time. The truth is CRO takes a ton of traffic, data, and it’s expensive to do right.
- The most common mistake that kills conversions (most beginners do it).
- The counterintuitive table approach to actually help conversions.
- My favorite Calls-To-Action (CTAs) that don’t use buttons, but convert like crazy.
Unit 4: Get More Links
Getting links is an area that so many people neglect. It’s easy to keep publishing more content since you tend to see results.
Plus, historically publishing more is a good move. In the past, you published content and got traffic to your site.
Often, your site will gain links naturally. But you have little control over where the links are pointing.
- What to do if you’ve never done any link building.
- How to promote and network in a non sleazy way.
- How to get the attention of other bloggers and influencers.
- How to land guest posts without having to pay for “admin fees.”
- How to write guest posts that bloggers love to publish for you.
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