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About the course:
Here’s a sneak peek at what we cover inside Double Your Deliverability:
- How to tell if you actually have a deliverability problem or not.
- The 9 factors that affect email deliverability. (By the end of this lesson, you’ll understand how every move you make with your email marketing will affect your performance, so you can make better decisions for long term list health.)
- Our exact step-by-step audit process we use at my agency to help our clients dramatically improve their deliverability.
- How to authenticate your domain so you can improve and maintain a good reputation with the most popular ISPs.
- A deep dive into how to completely align your domain authentication (SPIF, DKIM and DMARC)
- An in-depth breakdown of how your email content affects deliverability (including an exhaustive list of do’s and dont’s).
- Copywriting strategies that improve deliverability, list health, and list hygiene.
- 7 automations you can set up that’ll automatically improve deliverability… without you having to lift a finger.
- It’s common knowledge that about 42.3% of all internet activity is performed by bots. That’s why we’ll show you how to protect your forms and opt-ins from “form spam” in our Form Spam Prevention lesson.
- A simple process you can use to periodically trim the “dead weight” off your email list. Plus, we’ll show you how to actually determine which subscribers are dead (and which ones might just be hibernating) so you don’t accidentally get rid of any potential customers or leave money on the table.
- A list cleaning case study demonstration (look over my shoulder as I show you exactly how to trim and prune your list so you have a tight, engaged segment of super-responders.)
- A simple “authentication-fix” case study we performed for a client which dramatically improved their deliverability.
- Two full deliverability audit breakdowns from real live brands – including our exact process for diagnosing and fixing their deliverability issues.
- And much much more!
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