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About the course:
Get Fully Booked with Facebook Ads: A Photographer’s Guide to Using Facebook Ads
How would you like to rest assured that you have plenty of leads coming into your business even while you sleep?
Facebook Ads can be a complete gamechanger for your business. If you want to stop guessing how to use Facebook Ads and learn how to create an online marketing plan that works, then you are in the right place. In this course, master-accredited portrait photographer Ashleigh Taylor teaches you how to get more inquiries and leads into your business, using Facebook Ads.
WHAT YOU’LL LEARN
01 INTRODUCTION TO FACEBOOK ADS
It’s time to stop viewing ads as a gamble and start thinking of them as a business expense and an investment. When you run an ad, at the very least, you will be gathering market research data about your clients, their interests, and what attracts them to you. In this lesson, Ashleigh gives an overview of what is possible with Facebook Ads. You’ll learn about creating enticing offers and having systems set up to make the most of the leads you generate.
02 ADS MANAGER WALK THROUGH
Getting familiar with Facebook Ads Manager has 3 stages — at first, you’ll feel awkward, then you’ll be aware, and then it will become automatic. Here is your overview and tour of all the different parts of Facebook Ads Manager that we will be going over later. After taking this first look around, you’ll have a much easier time when we get into things in more detail.
03 LANDING PAGES AND MORE
Your landing page determines whether or not someone decides to take action on the offer in your ad. Here we go over what goes into a landing page that works. Each image and piece of copy there has a specific purpose for familiarizing the viewer with your offer and exciting & enticing them to take part.
04 AD COPY & CREATIVE EFFECTIVENESS
Anyone can learn to be a better copywriter. It just takes practice. In this lesson, Ashleigh teaches you the formula for persuasive copywriting that will be your guide to learning how to write effective ad copy. She also teaches you about Ad Creative, the images or video that accompanies your writing.
05 PREP YOUR ACCOUNT TO RUN ADS
Don’t worry, the technical side of getting set up to run ads is not as hard as you might think it will be!
In this lesson, Ashleigh teaches you the technical must-haves in order to be in compliance with Facebook’s rules and to make sure everything is in order for you to get accurate data from your ads. Ashleigh takes you through every step, showing you exactly how to accomplish each one.
06 LET’S BUILD OUT OUR ADS
There is an ad for every occasion. In this lesson, Ashleigh goes over marketing strategies and explains how to choose what type of ad to run based on what you want to accomplish. Then, she does a deep dive into each type of ad, telling you exactly how to set them up and giving you invaluable advice on what choices to make along the way.
It’s time to learn how to dial in or discard what isn’t working and how to scale up what is. In this lesson, Ashleigh teaches you what kinds of results you should expect to see from your ads and what to do if they’re not measuring up to your expectations. You’ll also learn effective strategies for dealing with nasty comments, so that you’ll know how to best respond to them when they occur.
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